Sustaining people, attaining results (Available on Amazon)

Behaviors Form Culture, Leading to Results

The culture building sales leader is about sales leadership, creating a performance culture, and followership. It’s about creating a vision and then building a culture which will make that vision a reality.


Author

Richard Cogswell

Richard Cogswell is a people-first sales leader. He is an organizational team builder who believes that people, vision, values, and behaviors build winning sales cultures. Richard has held multiple senior sales leadership positions within a number of industries, working across EMEA, the United States, and APAC, within startups and listed multinational companies. Living and working in Singapore, Richard is currently working in Fintech and card issuance across the APAC region.

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People first sales leadership coaching and facilitation

Crafting your strategic vision

Communicating your vision

Establishing leadership presence

Strengthening engagement

Fostering a growth mindset

Building winning teams and behaviours which form culture leading to results

Executing transformational and sustainable growth

Creating followership

Building and maintaining culture

Understanding your values, attributes and philosophy

About the books

Behaviors form culture, leading to results the culture building sales leader is about sales leadership, creating a performance culture, and followership. It is about creating a vision and then building an organization and approach which will make that vision a reality. It’s about building a people first culture that is bound to the mission you have set out and it is about thinking beyond the present to where you want to be as an organization in 3 to 5 years’ time. 

This book is for anyone interested in business, in sales, sales leadership, or organizational culture building–no matter what level of experience or seniority. It contains the templates and approaches to help you to shape the way you identify, create, analyze, and execute on your people first strategy, whilst bringing the entire organization along with you to attain sustainable, transformational results.

The author outlines a layering process to becoming an expert in your business and identifying the key growth areas to allow you to get beyond the pure focus of your current financial year. It is about how you build a growth engine. The pathway to achieving this most effectively is through your people and culture. Get the people element right and the results will come.

Get the people element right and the results will come.

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