Axiom Business Books Gold Medal Winner 2025 - The Cultural Sales Leader
Award winning, best selling author
Mastering Networking: Forge Your Own Job Opportunities - Coming soon, summer 2025. If you’ve been endlessly applying online, tweaking your CV for every role, and hearing nothing but silence, you’re not alone. The truth is, the job market has changed, and your approach needs to change with it. The job market has evolved, and so should your approach. Gain insights on how to stand out, connect meaningfully, and seize control of your career through strategic networking and other strategies off and online. From research techniques, optimizing your LinkedIn profile, direct hiring manager engagement, to mastering interview skills, this course equips you with the tools to thrive in the "Connected Job Market." Leave automated rejections, ghosting and endless applications in the dust - get hired and develop the skills you need for all stages of your professional career!
The Cultural Sales Leader: Sustaining People, Attaining Results - Available worldwide on Amazon, Apple, Barnes and Noble. The Award Winning book for sales leaders at any stage of their career, from the newly promoted to those leading turnaround situations. The author provides a layered approach to tackling the challenges of sales leadership to produce sustainable, transformational results through the catalyst of culture.
Author
Richard Cogswell
Richard Cogswell is a people-first sales leader. He is an organizational team builder who believes that people, vision, values, and behaviors build winning sales cultures. Richard has held multiple senior sales leadership positions within a number of industries, working across EMEA, the United States, and APAC, within startups and listed multinational companies. Living and working in Singapore, Richard is currently working in Fintech and card issuance across the APAC region.
Coaching & Facilitation
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People first sales leadership coaching and facilitation
Crafting your strategic vision
Communicating your vision
Establishing leadership presence
Strengthening engagement
Fostering a growth mindset
Building winning teams and behaviours which form culture leading to results
Executing transformational and sustainable growth
Creating followership
Building and maintaining culture
Understanding your values, attributes and philosophy
Get the people element right and the results will come.
Testimonials
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Sandy S. Founder CEO
“You know, you have the word “fun” on 18 pages of your book. I have never seen this in a business book. I think this is a testament to how you look at people-first sales leadership, and your overall outlook on life. It’s a great thing 😊”
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Hugh K. EVP Advertising
“I’m really enjoying this book. And I don't like sales books, much less business books. ;-) This has so much heart and so much sound advice. Bravo!”
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Jim P. EVP Payments Industry
“Congratulations Richard! This is a very well written & extremely helpful book for all levels of Sales Leadership!”
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How to build a growth engine - Joln T. Executive Fintech
“Interestingly, I’ve come across a book written by Richard Cogswell addressing exactly this. And with principles I cannot agree more to.
💡 The recipe to building a growth engine: People and culture.
“… Creating a performance culture and followership. Build a people-first culture that is bound to the mission that you have set out and you will have your results”
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